In this global campaign, we designed and manufactured 3.000 limited edition Chuck II phone camera filters. Through this analogue lens, the goal was to give a window into what the Converse Chuck Taylor All Star II owners are doing with their sneakers.
We joined the project at the beginning where we went through a prototyping phase to explore the possibilities and design the best solution for the concept. The filter had to securely and simply attach to most phones while having the optimal effect for both photos and videos while taking into consideration each device’s crop factor.
Anomaly – agency