For the launch of Nike’s 2017 ACG (All Condition Gear) collection, we supported Random Studio to create representations of extreme weather conditions in the New York NikeLab store.

Envisioned as a means of better connecting customers with products meant for extreme weather, suspended sheets of “smart fog” descended on New York. Visitors were able to interact with the fog, with suspended sheets of smart glass dotted around the store which changed from transparent to cloudy when approaching customers triggered motion sensors nearby.

You can read more about the full project in Random’s case study.

Our role 

We were responsible for all the tech involving in the fog display at the New York store, including programming and electronics of the sensors and control of the Smart Glass.

Videos by Random Studio

Client

NikeLab Global

Together with

Random Studio – concept, design & production

 
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