FROLIC is an interaction and product design studio based in Amsterdam. Say hello to 2015, where our world has become a rather wild place and it’s hard to tell what’s a product, a service or branding. A place where the boundary between what is digital and physical is getting blurry. It’s all a little chaotic but we like to see this as a playground of opportunities.

At FROLIC, we make/design/invent things that resonate with its audience. We slot ourselves between technology, art and people where we try to generate authentic buzz and care towards a brand or a product. Sometimes we’re exploring new product ideas, sometimes we’re creating experiences but what we’re always after is to get people to come out smiling, crying, thinking, tweeting – whatever is right for the project.

Interested in working together on your next project? We iterate fast and keep the process personal. Get in touch.

FROLIC studio

Get in touch


The team

Andrew Spitz


Hello! Before starting FROLIC, I co-founded and was the creative director of Flying, an iPhone app for frequent flyers. My early days were spent as a sound designer and sound FX recordist/editor where I worked on feature films, commercials and documentaries. From there, I discovered the world of interactivity and made interactive installations, softwareprototypes and fun randomness. I teach workshops in interaction design and interactive programming. You can also check out a timeline view of my life.

Ruben van der Vleuten


In the past years I’ve been involved in a medical start-up called Urogyn. With a background in industrial design, I was made responsible for all product design and development. At the same time I led another life as an interaction designer developing skills in electronics and programming and studying at The Copenhagen Institute of Interaction Design. After four years with Urogyn I decided it was time to focus completely on my true passion and start FROLIC.

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